Hands-On with Google Ads


  • Decoding Ad account’s structure & learning to set up Campaign goals.
  • Setting up an Ad with Google’s recommended settings, and expanding functionality with Sitelink extensions.
  • Introduction to setting up & creation of HTML5 banners, Google Ads bidding terms, and snooping on competitor strategies.

Hands-On with Google Ads teaches you the fastest method to take your business or product in front of the paying customers. Unlike Facebook Ads, Google’s audience is more focused since people are actively looking for solutions (search intent – you might have heard?), and that’s where you bank your profits from. In this course, we will learn as to how can we consistently send traffic to our landing pages, the effective means of selecting the right keywords, campaigns, bidding strategy, and more.